Brokerly is an all-in-one customer acquisition platform that provides the solutions to all of the problems that a broker might face. At the heart of Brokerly is the concept that focuses on providing a bigger margin of profit to the brokers.
They have introduced a concept of successful leads and the brokers only have to pay for the “successful” leads, which is a way of earning the trust of these brokers. However, if you are a loan officer, your first thought would be, what is a successful lead? Allow us to explain.
Brokerly offers agents up to 4-6 leads every month. You have the opportunity within 24 hours to accept or reject these leads. A “successful lead” is a lead that the loan officer approves within 24 hours of receiving it. Brokerly charges solely for successful leads.
The mortgage industry is built on trustworthiness and Brokerly’s model of successful mortgage leads is a complement to the industry.
It is a way for the loan officers to gauge the reliability and trustworthiness of the leads, and as a result, the company Brokerly. They have a lot of belief in themselves and the leads they provide, but they need the trust of the loan officers and this is a brilliant way to do so.