Five Ways You Can Use Social Media for Your Mortgage Business

Five Ways You Can Use Social Media for Your Mortgage Business

In today’s digital world, utilizing social media for the success of your business has become essential. It helps you grow your relationships with your clients, create brand awareness. This is also a great way to attract new clients.

As a mortgage broker, you should be well aware of how to use your social media to your utmost advantage. Creating original and helpful content for your social media profiles can immensely help your marketing strategy. You need to create a recognized brand so that you can have more referrals and new clients.

If you are a loan officer, you are probably wondering how can you use social media in a way that helps your business grow. Let’s talk about five ways you can use social media to flourish your mortgage business.

Highlight the uniqueness and culture of your company

Although you won’t use all of the social media sites for the same stuff, you’ll want to keep your brand image consistent. Ensure that your username and logo are consistent across all accounts, as well as that you have a distinct look and tone.

You want people to be able to quickly remember your brand; even the most effective message would be useless if it can’t be traced back to you.

Using your social media platforms to showcase your company’s culture, resources, and business practices is a great idea. Plus, this is a fantastic opportunity for you to express yourself.

You can shoot small videos for your client success stories or you can make videos to showcase your team members. This will help your audience to know more about your work hence resulting in new clients

Pay Attention to the ongoing trends

It’s a good idea to keep an eye on social media trends so you know what people are searching for as they log into their accounts. This aids in the creation of relevant content that has a long-term effect. Have the audience’s current needs in mind at all times. It’s possible that what worked last year won’t work this year.

You need to stay updated with the new ongoing trends on social media so your clients have an idea that you are an active professional who likes to stay updated about the ongoing trends.

Drive website traffic

There’s a nice connection between what you share on social media and how it affects your search rankings and website traffic. Consumers often conduct a digital dive into your brand in order to learn more about it, affecting their decision to contact you.

 Not only will having built social profiles help you rank higher in search results, but it will also drive traffic back to your website via proper requests on your Facebook, LinkedIn, or Instagram posts.

If anyone shared a Facebook video you posted, for example, you’d want them to know what they should do next after watching it. Make it as simple as possible for them to take action.

Encourage client Reviews and Referrals

This is a common practice that consumers search for online reviews before they actually sign up for a deal. When you finally close a deal with a client, do not hesitate to ask for a review. This will help your reputation online and it will attract more clients.

Do mention to your clients that you are open to working with more people, so they can provide you with good referrals. If you have a good relationship with your clients, this will automatically increase your chances of getting more referrals and good reviews from them.

Try to Engage with the Local Community

One of the most important advantages of social media is that it helps you to engage with your local community. Not only do your posts cater to a local audience, but social media sites such as Facebook and LinkedIn promote networking by allowing you to join local digital communities.

You can support in-person or interactive activities you’re holding in addition to joining discussions in these communities. These appear on “group” pages for a broader audience and provide an additional degree of brand recognition as well as an opportunity to introduce yourself to a new audience.


By signing up with Brokerly, you won’t have to worry about the marketing content that you can also use on your social media accounts. You will be informed about the ongoing trends and all the other interesting events in the market. There is no secret sauce as to how you can use your social media effectively. You just need to come up with interesting and informative content and you have to stay consistent.

Related Post

Brokerly provides mortgage professionals with double verified leads, CRM with marketing material and tools, to help them become the go-to professional in their marketplace!


Mon-Fri: 10:00 AM – 07:00 PM
    +1 (855) 923-3444


Brokerly 7777 Leesburg Pike # 5LS Falls Church, VA 22043