Are you a mortgage broker who struggles with lead generation? Are you frustrated with paying loads of money for leads that do not even close?
Leads are the lifeblood of business in the mortgage industry, as well as virtually all other industries. When you don’t know anyone, who needs a product or service, it’s difficult to sell it. In the past decades, cold calling, buying lists along with other traditional marketing strategies was considered the only way to generate leads for loan officers.
With the advancement of technology, most of the businesses have gone online. In this digitized world, it is necessary to adapt new marketing strategies that will help you in your lead generation.
In this blog, we have compiled some best online lead generation strategies for mortgage brokers.
Social media has gone from a passing fad to a fully integrated part of our lives in just a few years. With statistics indicating that social media users spend about 3 hours per day on social media platforms around the world, this platform presents a significant opportunity for you as an entrepreneur.
When it comes to social media, there are a few options to consider, with Facebook and Instagram currently being the most popular, and Twitter maintaining a niche user base. You’ll want to test social platforms as you experiment to find the right mix of content. You might be surprised to learn where your target audience spends their time online.
Social network platforms, particularly professional-focused ones like LinkedIn, can assist you locate new partners who can recommend clients to you in addition to finding new clients.
Share material with relevant calls to action or that requires an email address to access to collect leads via social media. You may also run social media contests in which participants must supply their contact information in order to get their reward if they win.
PPC advertising is another great way for loan officers to generate leads. They’re especially useful for users who are on the verge of becoming leads but haven’t yet completed the last step of submitting their contact information.
PPC advertising appear on search engines, social networking sites, and other websites, and allow marketers to pay only when someone clicks on their ad rather than for the actual ad space. The most common sort of PPC ad is a search ad.
You bid on suitable keywords to place a PPC search ad. Your ad may show at the top of the search results page when someone searches for that term.
It’s critical for you to establish trust with potential clients and exhibit your experience as a loan officer. That is something that content marketing can assist you with. It also gives potential customers more methods to find you and your website.
Content marketing includes producing content that is appealing to your target audience. While gaining new clients is the ultimate aim, your material should not be solely promotional. In addition to exposing consumers to your business, it should also give education, entertainment, or something else of value.
Content for your content marketing strategy can take various forms:
It’s time to put your hard work into developing your brand and creating your website to good use. Local SEO (Search Engine Optimization) is a must-have component of every lead creation plan. When done correctly, SEO may help you market your mortgage broker business and services to local buyers at the precise moment they’re looking for you.
Your website’s title and description will often appear in search results, so be sure to include keywords and terms that are relevant to your local market.
Because it boosts your presence online and delivers more people to your website, SEO is beneficial for generating leads for mortgage loan officers. Potential clients will find your website by looking for phrases related to your services, indicating that they are likely to become clients.
There is no doubt that lead generation is a hectic task and it takes most of your time. You can make it easier for yourself by signing up with Brokerly. Brokerly provides loan officers with double verified, pre screened leads through an Ai based CRM.
The CRM also contains marketing content which makes it easier to keep in touch with your clients. So what are you waiting for? Sign up with Brokerly now and start getting 4-6 leads per month.